Developing an SEO Friendly Website which ranks on search engines
At CreativeWebo, we constantly aim to improve the quality and nature of services we offer to our clients. Our team, comprising of specialists acing various verticals such as Web Development, Branding, Digital Marketing, SEO, SEM and more, often work in collaboration, to ensure we deliver end to end result, as expected from an experienced creative design agency.
Amidst this constant hustle of improvising and bettering ourselves at CreativeWebo, we have learnt an important lesson – it is easy for any website to rank on search engine provided SEO becomes an integral part of website development from the nascent stages. We have proactively included SEO web design as a part of our website development services. In simpler words, we assimilate SEO strategies in the web design process to improve the chance of indexation and ranking on the first page of search results.
Less than 5% of users navigate past the first page of the Google SERPS, hence to increase organic traffic and earn first page rankings for our clients, here’s what we do:
1. Create XML Sitemap:
An XML Sitemap includes extra information (metadata) on each URL, with details of when they were last updated, how important they are and whether there are any other versions of the URL created in other languages. All of this is done to help the search engines crawl a website more efficiently, allowing any changes to be fed to them directly, including when a new page is added or an old one removed.
2. Make it compatible for all devices:
For search engines, website content is the king. We ensure the website and content is optimised for all types of devices that users could use, so that they can enjoy a good user experience when consulting it. This enables search engines to give more priority to your website while fetching search results.
3. Focus on internal linking:
Internal linking helps building page authority and allows readers to navigate easily within a website. We focus on creating relevant descriptive links within the text which is rich with keywords and will improve search engine rankings as well as the ranking of the page it is linked to. Along with improving search engine optimization, it also adds value to the readers, including those with disabilities or who are using screen readers.
4. Optimize images:
Search Engines are not fond of sites which take forever to load because users do not appreciate it. The lesser the load time of your website, the better chances of search engine ranking it. Images add to the load time and hence we consider compressing the images. While there is no one-size-fits-all when it comes to image compression, choosing right image format such as JPEG, PNG24,PNG8 or testing various options like “save for web” and image sizing does the trick.
5. Use alt tags:
We always describe the visual and video media using alt tags, or alternative text descriptions. They allow search engines to locate your page, which is crucial—especially for those who use text-only browsers or screen readers.
6. Use robot.txt:
If there are pages on a website that we don’t want crawled in order to not waste all crawl budget, we use a robots.txt. It will tell the search engines’ bots the pages that cannot be crawled. (Remember to update the robots.txt file if you decide to restructure your website!
Meta descriptions are HTML elements that describe the contents of the page that they’re on. Title metadata is responsible for the page titles displayed at the top of a browser window and as the headline within search engine results. It is the most important metadata on your page. Description metadata is the textual description that a browser may use in your page search return. These have a big role to play in people’s first impression of your website, and it’s an incredibly effective tool for drawing searchers to your page over any other result on the SERP
8.Accelerated Mobile Pages (AMP):
We prefer working with AMPs to optimize web pages for ‘fast-loading’ on mobile devices. AMPs help decrease your site’s load time, which can improve your search ranking as per Google’s “Speed Update” ranking algorithm – where slow loading pages on search engine are given low priority while ranking it. Moreover you can get access to AMP only search features and search stories on Google.
We extensively work with Schemas. Schema is a vocabulary of tags or microdata that we add to our HTML to improve the way search engines read webpage in SERPs. Adding Schema enhances the rich snippets that are displayed under the page title and increases CTR. Schema is recognized and in fact the vocabulary is maintained by Google, Bing, Yahoo!, and Yandex.
We know for a fact that URLs are a minor ranking factor search engines use when evaluating relevance of a webpage to a search query. A well-written URL provides both humans and search-engines a clear indication of what the destination webpage is all about improving chances of ranking on search engines. Keywords used in a URL also act as a ranking factor.
At CreativeWebo, we truly believe that when SEO is implemented and built into the web design process, it will elevate all aspects of a comprehensive website by making the website search-engine friendly, offering better user experience and subsequently helping businesses achieve their online marketing goals.